Levi’s®

The Levi’s® brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognisable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in fashion.